🎯 For CreateOS specifically: The CreateOS-tuned version of this card is CreateOS - 30-60-90 Plan — same cheat-sheet format, week-by-week tactical detail, named BD targets. Use this page for the general framework, that page for the execution.
Print this. Pin it above your desk. Read before every product meeting.
The one-screen cheat sheet
Acquisition (get them in the door)
✅ Pre-signup prompt box · example prompt chips · template carousel · enterprise logos · named competitor imports · distinctive brand imagery ❌ Utility-only landing · no social proof · hidden features · generic CTA
Retention (keep them coming back)
✅ Persistent usage widget (3 meters) · named design presets · visible agent reasoning · in-flight stop · version history with autolabels · command palette · rich project cards ❌ Hidden consumption · opaque agent · no interrupt · blank project grid · modal hell
Revenue (make them pay)
✅ Credit metering + subscription base · gate-at-moment-of-desire paywall · bundle-OR-unbundle autonomy · branded watermark + credit reward · monetization stack (for makers) · procurement artifacts (for enterprise) ❌ Flat unlimited pricing · settings-page paywalls · free forever with no cap · "Contact sales" without SOC 2/SBOM
Strategy (pick your fight)
✅ One audience ring · one autonomy axis · one signature pattern · one viral loop — each executed better than peers ❌ Feature-parity with Replit · straddling maker + enterprise · reinventing the shell · generous-free-tier with no compounding mechanic
The 10 numbers to live by
| # | What | Target |
|---|---|---|
| 1 | Landing → prompt-submit rate | 25-40% |
| 2 | Prompt-submit → signup-complete | 50-70% |
| 3 | Signup → first successful generation | < 30s for 80%+ |
| 4 | Day-7 retention | 50-65% |
| 5 | Day-30 retention | 25-40% |
| 6 | Sessions per active user / week | 3-5+ |
| 7 | Free → paid conversion (30 days) | 3-8% |
| 8 | Paid gross margin (after LLM cost) | > 60% |
| 9 | Paywall-modal → upgrade rate | 4-10% |
| 10 | Credit-run-out → upgrade rate | 15-30% |
The 5 moves, in order
- Install the pre-signup prompt box. (Acquisition. Week 1.)
- Ship the persistent usage widget. (Retention + revenue. Week 2-3.)
- Pick one audience ring and remove everything else. (Strategy. Week 4.)
- Gate one premium feature with a moment-of-desire modal. (Revenue. Week 5.)
- Ship one viral loop. (Strategy + revenue. Month 2-3.)
Everything else is optimization.
Who to copy for each decision
| Decision | Copy from |
|---|---|
| Landing page | Replit - Homepage and Prompt Entry (structure) + Anything.com - Landing and Prompt Entry (brand) |
| Signup flow | Anything.com - Signup — clean, social-only, last-used-provider badge |
| Workspace shell | Replit - Workspace Home — usage widget + templates + recent projects grid |
| Agent chat | Anything.com - Agent Chat (named stages) + Replit - Agent Chat with Preview (tool calls) — combine both |
| Publish flow | Replit - Publish App — richer config, referral badge |
| Settings IA | Anything.com - Project Settings — clean sections |
| Paywall modal | Replit - Core Upgrade Modal — feature-list with hover illustrations |
| Version history | Anything.com - Version History — auto conventional commits |
The hardest truth
You can't out-build Replit or Anything.com at their own game. You must pick a different game (audience / pattern / loop) and play it better.