Overview
The main playbook has 4 phases over 12 months. Addendum 2 + 3 compressed Phase 3 (MPP enterprise wedge) into the next 30 days because the agent infrastructure category is consolidating real-time. Below is the week-by-week rewrite.
Days 1-30: Positioning, alignment, highest-leverage BD
Week 1 — this week
| # |
Action |
Owner |
| 1 |
Publish positioning doc — "the only agent sandbox where the agent can earn" — internally + externally (homepage, pitch deck, about page) |
NK + marketing |
| 2 |
Publish MPP ↔ x402 technical alignment doc (facilitator / extension / compatible — pick ONE) |
MPP eng lead + NK |
| 3 |
Send initial outreach to Karan Sharma (OpenAI, Agents SDK) — LinkedIn |
NK |
| 4 |
Start weekly public metrics post on X/LinkedIn, Tuesday cadence |
NK personally; no delegation |
Week 2
| # |
Action |
Owner |
| 5 |
Begin engineering work on OpenAI Agents SDK sandbox provider reference integration (target: 2-4 weeks) |
Engineering lead |
| 6 |
Send founder-to-founder outreach to Harrison Chase (LangChain) — LangGraph-CreateOS bridge angle |
NK |
| 7 |
Send enterprise outreach to Sri Viswanath (Sycamore) — Sycamore policy + CreateOS execution + MPP payment |
NK |
| 8 |
Begin activation email drip implementation |
Growth + RevOps |
Week 3
| # |
Action |
Owner |
| 9 |
Register for Interrupt 2026 (May 13-14, SF) — NK + 1-2 team. Book sponsor booth if available. Print one-pager. |
NK + marketing |
| 10 |
Outreach to Jansen Teng (Virtuals Protocol) — CreateOS as deployment target for Virtuals ACP agents |
NK |
| 11 |
Publish first founder-authored piece on agent-economy positioning (Medium + X thread) — reference Cloudflare Agents Week for news hook |
NK |
| 12 |
Start deploy-error charting on the activation dashboard |
RevOps |
Week 4
| # |
Action |
Owner |
Success criterion |
| 13 |
First reference customer live on MPP earning via x402. Publish case study. |
NK + product |
Real dollars, real agent, public permission |
| 14 |
Finalize Agents SDK reference integration. Open PR or submit to Karan Sharma. |
Engineering lead |
Integration merged or in review |
| 15 |
Book 10-15 meetings at Interrupt 2026 with named enterprise customers (LinkedIn, Uber, Klarna, Replit, Apple, Toyota, JP Morgan, BlackRock, Rippling, Chime, monday.com, Clay) |
NK + BD |
Calendar confirmed |
| 16 |
Select opinionated demo stack (recommended: Next.js + Tailwind + PostgreSQL) — commit decision |
NK + product |
Default for new-user first apps |
End of Day-30 checkpoint:
- [ ] Positioning live on homepage
- [ ] x402 alignment public
- [ ] Weekly metrics post running
- [ ] First MPP earning case study published
- [ ] Agents SDK reference integration submitted
- [ ] Interrupt 2026 meetings booked
Days 31-60: Launch, ecosystem credibility
Week 5
| # |
Action |
Owner |
| 17 |
Lock Agent Economy Week date (last week of May or first week of June) |
NK |
| 18 |
Send second-wave BD to Michael Truell (Cursor), Anton Osika (Lovable), Eric Simons (Bolt) |
NK |
| 19 |
Activate HydraDB partnership with Nish |
NK |
| 20 |
Begin Agent Economy Week content production (keynote, customer cases, ecosystem announcements, product announcements, developer deep-dive) |
Marketing + NK |
Week 6-7
| # |
Action |
Owner |
| 21 |
If Agents SDK integration accepted → announce widely (single highest-value marketing asset of 2026) |
NK + marketing |
| 22 |
Attend Interrupt 2026 (May 13-14) |
NK + team |
| 23 |
Continue weekly founder content drumbeat |
NK |
Week 8 — Agent Economy Week
| Day |
Content |
Goal |
| Mon |
Keynote — NK — "the only agent sandbox where the agent can earn" |
Category framing |
| Tue |
Customer case studies — 3+ live earning agents with real $ |
Proof |
| Wed |
Ecosystem announcements — LangChain, x402 Foundation, Virtuals |
Credibility |
| Thu |
Product announcements — router.nodeops.network as payment-aware inference routing |
Differentiation |
| Fri |
Developer deep-dive — Agents SDK integration, LangGraph bridge, sample apps |
Adoption fuel |
Target: 5% of Cloudflare Agents Week attention = significant distribution for CreateOS current stage.
End of Day-60 checkpoint:
- [ ] Agent Economy Week executed
- [ ] At least one of {Agents SDK integration, LangChain partnership, Sycamore integration} landed
- [ ] 30-day post-launch: 5x signups, 3x keystone_app_live, 10+ enterprise-qualified conversations
Days 61-90: Compound and adjust
Week 9-10
| # |
Action |
Owner |
| 24 |
Evaluate Agent Economy Week results. Diagnose failure modes if pipeline didn't move. |
NK + growth |
| 25 |
Second wave content if narrative landed (customer stories, press, founder pieces) |
Marketing |
| 26 |
Begin second distribution event prep (podcast tour, joint partner launch) |
NK |
Week 11-12
| # |
Action |
Owner |
| 27 |
Enterprise pipeline development — push Interrupt 2026 pipelines to signed pilots |
NK + enterprise lead |
| 28 |
Sequence next phase: marketplace weaponization (originally Phase 2) |
Product + marketing |
| 29 |
Ship per-agent spend caps if not already live (required before MPP mainnet scale) |
Engineering |
| 30 |
90-day retrospective: what worked / what didn't / what to cut / what to double down on |
NK |
End of Day-90 checkpoint:
- [ ] Per-agent spend caps live
- [ ] Marketplace growth motion started (creator leaderboard, featured program)
- [ ] Fundraise-or-profitability decision framework clarified
- [ ] Second distribution event locked
The 3 single-points-of-failure to watch
1. Per-agent spend caps
Without them, scaling MPP risks a Replit-July-2025-style incident. Ship before any major consumer launch.
2. Model dependency
Every non-Railway hockey stick was enabled by a model becoming good enough at the right moment. Design router.nodeops.network for multi-provider routing from the start.
3. OpenAI Agents SDK rejection
If Karan Sharma says no or doesn't respond, publish the integration anyway, open-source it, let developers use it independently. Still delivers distribution via the SDK community without blessing.
Sources